bart maras


Inter IKEA Systems, Sweden and Netherlands. Digital Communication Project Lead
06-2016 - present

I lead projects across IKEA and external organisations to define digital strategy and integrate it into the business, with particular focus on IKEA external communication.

Current project: develop the IKEA digital visual identity and set up the IKEA digital design system with the purpose that all IKEA organisations around the world design and develop digital interactions consistently and efficiently.

Previous projects include:

IKEA Belgium Customer Support Centre. Business Support Manager
04-2014 - 05-2016

I managed a team of 10 knowledge management specialists and system super users to:


IKEA Global Retail Web Team, Sweden. Global Communication & Coordination
04-2012 - 04-2014

As part of the Global Web Team, I coordinated the communication with IKEA's 40+ web teams around the world who run the national IKEA.com websites. This meant securing that all teams received correct instructions and documentation, training and support, in order to work with the global IKEA.com platform in their market.


IKEA Belgium. Online Marketing
12-2007 - 03-2012

I improved IKEA Belgium's online marketing strategically and operationally by finding better ways of working with: implementing global content on IKEA.be; local content and online advertising campaigns; SEA, SEO and analytics; integration with offline commercial activities. In this period I pioneered IKEA Belgium's social media marketing.